1955-57 Disneyland Park Souvenir "Sawyer's Inc." Color Slide Set "Fantasyland"

Description: EARLY & UNIQUE 1955-57 Disneyland Park Souvenir “Sawyer's Inc.” 35mm color slide 4 pack set processed in their Pana-Vue format featuring "Fantasyland", set 2, package #VP-51, set in their later plastic mounts with orange type. (SL004) COLLECTOR NOTE - Sawyer's Inc. used a verity of processes and materials when producing their slide packs. Those variants include the use of paper mounts and later plastic mounts, type color on the mounts seen in blue, orange and black, with a brass rivet and without, the paper tag seen with two different fonts (even with the same set and package number), the tag shows "Disneyland" in white and in black, early 4 pack sets and later 5 pack sets; interesting collector variant is that often times the 4 packs, even with the same set and package numbers will have different images and different images with the same image number. Slides include the following images: VP 511 - Sleeping Beauty's Castle VP 512 - Mad Hatter Tea Party Ride VP 513 - Dumbo the Flying Elephant VP 514 - Casey Jr. Circus Train Color slides and View-Master Reels park souvenir evolution. Tru-Vue was licensed to produce color slide packs and view-master reel sets for Disneyland but was purchased by Sawyer's Inc. in 1951 along with their Disneyland licensing rights. In 1955 Sawyer's Inc. took full advantage of the licensing with producing a series of color slide and view-master reel sets through the mid 1960's. In late 1966 General Aniline & Film Corp. (GAF) purchased Sawyer's Inc. and "GAF" became the more recognized producers of slides and view-master reel sets product for Disneyland as a park souvenir. Drewry Photocolor Corporation, a key player in the development of color photography and lessor know producer of park souvenirs, was also licensed to produce color slide sets and for a very short time offered their "Treasure Tone Travel Slides" series in the early days of Disneyland's operations as park souvenirs. Drewry Photocolor Corporation was a major photofinisher and film developer in the USA, especially in the 1950s. Many camera stores who contracted out their lab work used them for that purpose. Even Kodachrome came in Drewry mounts. Another large post-war photofinisher, and film developer was Technicolor. Eastman Kodak also held licensing rights and produced a limited amount of their own 35mm color slide sets as park souvenirs. Sawyer's was founded in Portland, Oregon, in 1914 by Carleton Sawyer and A. R. Specht as a photo-finishing. Specht was a Portland executive in the San Francisco - based Owl Drug Company chain. Owl Drug's Portland store was the chain's third-busiest, and Specht hoped to capitalize on the public's growing use of cameras by making Owl Drug a convenient source of photo-finishing services for Portlanders. In 1951, Sawyer's purchased Tru-Vue, a producer of stereoscopic film strips that had been the main competitor of the View-Master product line. In addition to eliminating its main rival, the takeover also gave Sawyer's Tru-Vue's licensing rights to Walt Disney Studios. Sawyer's capitalized on the opportunity and produced numerous reels and 35mm slide packs featuring Disney characters and attractions within the park. The takeover would pay off further in 1955, with reels and 35mm slide packs of the newly opened Disneyland. The Tru-Vue Company was a subsidiary of Sawyer's, Inc. In June 1966, the owners of Sawyer's Inc. revealed that they were considering selling the company to General Aniline & Film Corp. (GAF), of New York and formerly German-owned and that the two companies had been negotiating on and off since July 1965. A deal was finalized in October 1966, and Sawyer's Inc. was sold to GAF on October 31, 1966. CONDITION Overall condition is NEAR FINE/ FINE. These are un-opened, in their original packaging, slides are original to the package, bright colors, solid graphics, slides are clear and vibrant, cellophane is intact and without scratches, the staples are clean and without rusted and only minor discolorization and creasing seen on backside of tag. Please ask questions and review all the details prior to bidding and as always thank you for your interest.

Price: 14 USD

Location: Borrego Springs, California

End Time: 2024-12-19T18:26:20.000Z

Shipping Cost: N/A USD