Description: Further DetailsTitle: Value Proposition DesignCondition: NewDescription: The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell.Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want.Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires.In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more.Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more.Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."Author: Alexander Osterwalder, Alan Smith, Yves Pigneur, Gregory BernardaContributor: Trish Papadakos (Designed by)Country/Region of Manufacture: USEAN: 9781118968055Format: PaperbackGenre: Business & FinanceISBN: 9781118968055Item Height: 190mmItem Length: 239mmItem Weight: 772gItem Width: 19mmLanguage: EnglishPublisher: John Wiley & Sons IncRelease Date: 10/30/2014Book Series: Strategyzer SeriesSubtitle: How to Create Products and Services Customers WantRelease Year: 2014 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
Price: 41.89 USD
Location: GU14 0GT
End Time: 2024-11-17T03:48:44.000Z
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Contributor: Trish Papadakos (Designed by)
Country/Region of Manufacture: US
EAN: 9781118968055
ISBN: 9781118968055
Publication Name: Value Proposition Design
Release Date: 10/30/2014
Release Year: 2014
Series: Strategyzer Series
Subtitle: How to Create Products and Services Customers Want
Title: Value Proposition Design
Book Title: Value Proposition Design : How to Create Products and Services Customers Want
Number of Pages: 320 Pages
Language: English
Publisher: Wiley & Sons, Incorporated, John
Item Height: 0.7 in
Publication Year: 2014
Topic: Industrial Design / Product, Customer Relations, Entrepreneurship, General, Production & Operations Management, Strategic Planning, Quality Control
Illustrator: Yes
Genre: Technology & Engineering, Business & Economics
Item Weight: 27.3 Oz
Author: Yves Pigneur, Alan Smith, Alexander Osterwalder, Gregory Bernarda
Item Length: 7.5 in
Item Width: 9.3 in
Book Series: The Strategyzer Ser.
Format: Trade Paperback
