Description: Designing Effective Web Surveys, Paperback by Couper, Mick P., ISBN 0521717949, ISBN-13 9780521717946, Brand New, Free shipping in the US Designing Effective Web Surveys is a practical guide to designing Web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and deploying successful Web surveys. It is not intended as a "cook book"; rather it is meant to get the reader to think about why we need to pay attention to design. It is intended for academic, government, and market researchers who design and conduct Web surveys.
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Book Title: Designing Effective Web Surveys
Number of Pages: 416 Pages
Publication Name: Designing Effective Web Surveys
Language: English
Publisher: Cambridge University Press
Subject: Internet / General, Sociology / General, Research, Statistics
Publication Year: 2008
Item Height: 0.9 in
Item Weight: 32.6 Oz
Type: Textbook
Subject Area: Computers, Social Science
Author: Mick P. Couper, Mick Couper
Item Length: 9.3 in
Item Width: 7 in
Format: Trade Paperback
