Description: Further DetailsTitle: Survey Research MethodsCondition: NewEAN: 9781452259000ISBN: 9781452259000Publisher: SAGE Publications IncFormat: PaperbackRelease Date: 11/05/2013Item Height: 228mmItem Length: 152mmItem Weight: 260gAuthor: Floyd J. FowlerLanguage: EnglishISBN-10: 1452259003Description: The Fifth Edition of Floyd J. Fowler Jr.’s bestselling Survey Research Methods presents the very latest methodological knowledge on surveys. Offering a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility, the book guides readers through each step of the survey research process. This fully updated edition addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage, the precipitous drop in response rates for telephone surveys, the continued improvement in techniques for pre-survey evaluation of questions, and the growing role of individual cell phones in addition to—and often instead of—household landlines. Throughout the book, the author puts the profound changes taking place in the survey research world today into perspective, helping researchers learn how to best use new and traditional options for collecting data.Country/Region of Manufacture: USBook Series: Applied Social Research MethodsGenre: Society & CultureTopic: Social SciencesRelease Year: 2013 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Book Title: Survey Research Methods
Title: Survey Research Methods
EAN: 9781452259000
ISBN: 9781452259000
Release Date: 11/05/2013
Release Year: 2013
ISBN-10: 1452259003
Country/Region of Manufacture: US
Genre: Society & Culture
Topic: Social Sciences
Number of Pages: 184 Pages
Publication Name: Survey Research Methods
Language: English
Publisher: SAGE Publications, Incorporated
Publication Year: 2013
Item Height: 0.4 in
Subject: Research
Type: Textbook
Item Weight: 10 Oz
Item Length: 9 in
Subject Area: Social Science
Author: Floyd J. Fowler
Item Width: 6 in
Series: Applied Social Research Methods Ser.
Format: Trade Paperback
