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Survey Research Methods - 5th Edition

Description: The Fifth Edition of Floyd J. Fowler Jr.’s bestselling Survey Research Methods presents the very latest methodological knowledge on surveys. Offering a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility, the book guides readers through each step of the survey research process. This fully updated edition addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage, the precipitous drop in response rates for telephone surveys, the continued improvement in techniques for pre-survey evaluation of questions, and the growing role of individual cell phones in addition to―and often instead of―household landlines. Throughout the book, the author puts the profound changes taking place in the survey research world today into perspective, helping researchers learn how to best use new and traditional options for collecting data.

Price: 29 USD

Location: Madison, Wisconsin

End Time: 2024-12-14T16:51:55.000Z

Shipping Cost: 4 USD

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Survey Research Methods - 5th Edition

Item Specifics

All returns accepted: ReturnsNotAccepted

Subject Area: Social Science

Publication Name: Survey Research Methods

Publisher: SAGE Publications, Incorporated

Item Length: 9 in

Subject: Research

Publication Year: 2013

Series: Applied Social Research Methods Ser.

Type: Textbook

Format: Trade Paperback

Language: English

Item Height: 0.4 in

Author: Floyd J. Fowler

Item Weight: 10 Oz

Item Width: 6 in

Number of Pages: 171 Pages

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